More than a florist
Set to launch in 2020, Flox Botanical is a new online flower store with a difference. Flox is focused on giving the customer an experience by allowing them to get creative and be in control of arranging their own flowers. A unique service and experience which is encapsulated by the tagline ‘We curate. You create’.
Crafting the brand
Wiltshire Creative was involved every step of the way of this brand creation. From naming, logo creation, packaging and web design, to social media content creation and overall creative direction. The wordmark has a contemporary and quirky form which aims to feel modern and friendly, while still maintaining a refined and premium edge. It was very important for these qualities to be conveyed across the entire brand. A contemporary feminine colour palette was created and working closely with Fēlan Films the brand was brought to life through the incredible photos and video that we captured.